The driving force behind the vision for this community was clear: determining how to honor the three generations of family members who were raised on this beloved property while simultaneously creating great new homes for 500 future families. To tie the two together, we positioned the community around the theme of Living Abundantly, a tagline that makes a compelling brand promise and sets expectations for what it will be like to live here. More importantly, it positions this new community as a place that’s as meaningful and appealing today as it was for the first owners over 70 years ago.
Milesbrand is an outstanding advertising agency with a wealth of expertise and creativity in branding, logo design, launching new communities, media strategy, copy writing and art design. The level of their creative work is always exceptional, which sets us apart significantly from others in the industry. Working with Milesbrand is a true competitive advantage.Lindsey Nigon, La Plata Communities, Inc.