Who do we work with?

Within the new home industry, we’re dedicated to building long-term, strategic relationships with two kinds of clients:

  1. Land developers who are focused on mixed-use, master planned, or multi-family developments. We’re passionate about working with developers whose heart and soul is in creating great places to live and play. Our brand promise, From Land to Brand, is ultimately about increasing quality of life and it speaks to our desire to align with our clients as a strategic partner for the life of the project – from the time the land is a piece of dirt through the last home sold. And in doing so, our differentiating strategies create value, drive more demand, and offer our clients a distinct competitive advantage.

  2. Independently-owned home builders. In a market dominated more every day by a small number of public builders, we love helping privately-owned builders compete against competition with deeper pockets and more resources.

What markets do we serve?

We work with companies throughout the United States and have long-term clients from coast to coast. Our account service and hands-on, day-to-day campaign optimization provide white glove service wherever you are. With us, you won’t find a “set it and forget it” approach.

How long have we been in business?

We have been the most consistent barometer of creative excellence in real estate marketing for over 30 years. The new home industry is our passion and our longstanding area of expertise.

How should you develop a marketing budget for a master planned community?

You first need to determine if there is going to be a builder co-op program funding the community’s marketing budget. Typically, a co-op program consists of every builder operating within a community. Each one is required to contribute to the budget anywhere from 0.5% to 1% of the total sales price of each home they sell. With that budget, our approach is to strategically deploy marketing efforts over the life of the community—following tactics and timing we’ve found most impactful in our 30 years of experience.

If you’re looking for more specific recommendations on marketing budgets, please don’t hesitate to ask.

As a privately-owned home builder, how should you develop a marketing budget?

Typically, an all-encompassing marketing budget for a privately-owned home builder is 5% to 7% of the total cost of a home. However, that marketing budget includes many things our agency would not be responsible for, such as sales commissions and merchandising costs. For the specific branding and marketing efforts we provide, an effective budget is most often 0.5% to 1% of the total sales price of the home, depending on the size of the home builder.

If you’re looking for more specific recommendations on marketing budgets, please don’t hesitate to ask.

Why invest in building a brand?

In our view, a brand is an emotional bond that connects people with products and services. Brands are visual, emotional, and cultural images that people associate with a company. In fewer words, a brand is a reputation.

As a practice, branding is the art of building trust between a home builder or developer and their collective audience. We’re intentional and disciplined with branding because we know trust is not built on chance or happenstance. Trust is earned by living up to the promises we make.

And to buyers making possibly the biggest purchase of their lives, trust is everything. The more we can help our clients build trust throughout the consumer buying process, the better.