Over the past decade, Thomas James Homes has completed more than 600 luxury residences throughout West L.A.—becoming the nation’s largest, single-lot new home replacement builder. To fuel their growth into new markets, they needed a total refresh of their brand, from logo and graphic identity to website, collateral, signage, digital assets, and more. Oh, and a brand promise that delivers exactly what people want, but don’t know exists: The Right Home, Right Where You Want It.