Life At
The Lake


Despite having the number one school district in the state and great access to highways, employment centers, shopping and other amenities, its low visibility means this community is a destination location. Luckily, it also has close proximity to a large reservoir—something very unusual for Colorado, and something we saw as an immediate key differentiator. Therefore, the strategy is to claim the reservoir as a major community amenity, highlighted through the use of the tagline: “Life at the Lake.”

Identifying Your Unique Real Estate Value Proposition
Milesbrand creative is always fresh, they’re able to zero in on the distinctives worth promoting, and are masters of sourcing/creating arresting imagery and compelling messaging.
Joni Busby, Crea8tive Buzz

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