Despite having the number one school district in the state and great access to highways, employment centers, shopping and other amenities, its low visibility means this community is a destination location. Luckily, it also has close proximity to a large reservoir—something very unusual for Colorado, and something we saw as an immediate key differentiator. Therefore, the strategy is to claim the reservoir as a major community amenity, highlighted through the use of the tagline: “Life at the Lake.”