A National Housing Quality Award winner and 2020 Home Builder of the Year, True Homes is dedicated to bringing the best new home designs, new home style, and new home value to the communities in which they build. Their customer dedication is evident in their brand promise—It’s All About U. True Homes selected Milesbrand to name, brand, and market the newest community the company had ever undertaken, on property adjacent to the East Edisto woods in Dorchester, County, South Carolina in the highly competitive Charleston, SC market.
Homecoming was selected as the community’s name due to its inherent meaning – fond memories of family and friends from the past and the prospect of creating new ones in a home of your own. A contemporary birdhouse theme was created for signage and monumentation, to represent a physical metaphor for the name Homecoming. Numerous birdhouses with a color palette of “Charleston pastel” roofs sit atop pristine white bases. Homecoming’s immediate success is testament to True Homes’ quality and customer satisfaction, as well as a welcoming, inviting approach to a beautifully differentiated community.
Milesbrand, our steadfast branding partner since day one, consistently crafts award-winning creative solutions in harmony with our mission—’It’s All About U.’ As we thrive and True Homes’ brand evolves, Milesbrand remains a crucial strategic ally, not only in maintaining our brand’s relevance but also contributing significantly to our ongoing sales success.Tracy Yeardon, True Homes