The Nature of Happiness
The key benefit of living here is the same for each member of the community’s broad target market: affordable homes in a beautiful natural setting with direct access to trails and other amenities. After researching the scientific benefits of living with nature, we discovered quantifiable evidence that nature helps people in numerous ways, from fighting depression to helping us be more kind. This led to a community positioning of “The Nature of Happiness.” We sprinkled these nature-based factoids throughout all advertising tactics in order to help reinforce and pay off the tagline.
2017 Gold Nationals Award—Best Radio Commercial
2017 Silver Nationals Award—Best Web Banners/Rich Media Advertising
2017 Silver Nationals Award—Best Microsite/Website for a Community
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Expertly advertising real estate is a nuanced process. We'd be glad to walk you through ours and determine what real estate marketing strategies and award-worthy work and places we can create for you.