The Nature
of Happiness

CRYSTAL VALLEY

The key benefit of living here is the same for each member of the community’s broad target market: affordable homes in a beautiful natural setting with direct access to trails and other amenities. After researching the scientific benefits of living with nature, we discovered quantifiable evidence that nature helps people in numerous ways, from fighting depression to helping us be more kind. This led to a community positioning of “The Nature of Happiness.” We sprinkled these nature-based factoids throughout all advertising tactics in order to help reinforce and pay off the tagline.