Life On
The Curve


1010 Midtown had the potential to get lost in a sea of similar mid-rise condominium building competitors in Midtown, Atlanta. Located on the curve of Peachtree Street, we used its curvy location to help create a provocative, urban-hip positioning called “Life on the Curve.” The result was instant recognition for 1010 Midtown as the place to be and a new icon of Atlanta culture and lifestyle.

Let’s work together

Let’s Chat