1010 Midtown


Life on the Curve

1010 Midtown had the potential to get lost in a sea of similar mid-rise condominium building competitors in Midtown, Atlanta. Located on the curve of Peachtree Street, we used its curvy location to help create a provocative, urban-hip positioning called “Life on the Curve.” The result was instant recognition for 1010 Midtown as the place to be and a new icon of Atlanta culture and lifestyle.

2009 Gold Nationals Award: Best Color Ad
2009 Gold Nationals Award: Best Series of Related Print Ads
2008 Gold Nationals Award: Best Graphic Continuity

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