Our Capabilities - Milesbrand

OUR
CAPABILITIES

We create value for our clients by helping them identify and communicate their Brand DNA — the most compelling differentiation from the competition.

OUR COMPETITIVE ADVANTAGE

PROCESS

We identify our client’s most significant differentiator, their Brand DNA, through a well defined, proprietary branding process.

EXPERIENCE

For over three decades, we have had a singular focus on real estate branding and marketing, resulting in unparalleled industry knowledge and success.

SERVICES

Our goal is to become our clients “most-loved” strategic partner, which helps to explain why many have been working with us for over 20 years.

CREATIVE

Our ability to connect with people on an emotional level has defined our brand for over 30 years, making us the most consistent barometer of marketing excellence in the new home industry.

OUR PROCESS

We offer a full suite of integrated services, starting with our proprietary branding process.

Milesbrand will begin by implementing our branding process to create a Brand Development and Differentiation Strategy for your brand. This process employs the following foundational steps for creating value through brand differentiation:

1BRAND
CHARRETTE

We listen and learn about Your Brand

2BRAND
POSITIONING

In-depth strategy for differentiating your brand

3BRAND
PLAN

We create a “Go-To-Market” plan to launch the new brand for the company

1 Brand Charrette

We listen and learn about your Brand

2 Brand Positioning

In-depth strategy for differentiating your Brand

3 Brand Plan

We create a “Go-To-Market” plan to launch the new Brand for the company

OUR SERVICES

We’re in the value creation business.

We create value by helping our clients identify and communicate their Brand DNA: the most compelling element of their enterprise, and often the most elusive. Then, we work with everything in our repertoire to bring your brand to life and introduce it to the right audiences—from brand strategy, architecture, and identity to marketing, advertising, and promotion on the analog side, and from platform strategy and website development to SEO, social media, analytics and optimization on the digital side.

BRANDING STRATEGY

Brand Charrette (Audit)

Brand Positioning

Brand Promise

Naming

Logo and Graphic Identity

Brand Plan (Go-to-Market Plan)

ONLINE CAPABILITIES

Website Design

Organic Search

Paid Search

Digital Advertising

Email Marketing

Social Media Advertising

Content Marketing

Analytics

OFFLINE CAPABILITIES

Omni-channel Marketing

Marketing Collateral

Signage and Wayfinding

Discover Center & Sales Office Displays

Media Planning and Placement

Discover how our branding and marketing supports builders and developers:

WHY MILESBRAND

Since 1998, we have focused exclusively on branding and marketing in the real estate vertical, where we have helped to sell more than 350,000 homes and have generated over $100 billion in revenue. We work in all areas of real estate. Our brand development expertise extends to industry partners, home builders, master-planned community developers, mixed-use developers, as well as multi-family and apartment communities across the country. Throughout our history, Milesbrand has had the honor of working with many of the leading real estate brands in the world.