March 4, 2019

Nationals 2019 Gold Award Winner – Best Print Campaign

Milesbrand was awarded the 2019 Gold Award for Best Print Campaign for our work with William Lyon Homes at this year’s The Nationals, hosted by the National Sales and Marketing Council to honor the best in new-home sales and marketing.

The objective of the campaign was to establish a strong identity and create awareness for a public builder new to the Denver market. To do so, we created a playful branding campaign with a slightly irreverent tone and a fun, friendly personality. The campaign ran in radio, print and inhome marketing displays.

The branding campaign was a big hit with consumers, Realtors, and the William Lyon team. As part of a comprehensive marketing program, it resulted in helping to produce 354 sales through August 2018.

February 25, 2020

milesbrand home building master planned community branding and marketing agency

Selling Status, Without Luxury

We all tell ourselves stories. Stories about where we come from – our past wins to revel in or mistakes to regret. Stories about where we are now, and why …

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January 15, 2020

milesband real estate branding marketing social media

Breaking Down Social Media: Goals, Challenges, and Crossing the Motive Gap

Social media can be a lot to wrestle with. On one hand, you hear incessantly of the need for a brand’s presence on these platforms. And on the other, claims …

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October 1, 2019

milesbrand real estate branding with emotion

The Case for Connecting with Emotion

The modern era of branding has arrived, and with it, a bigger-than-ever responsibility for business owners to adapt to a new standard. In most markets, consumers now have the opportunity …

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