Stepping Stone is a master plan community in Parker, CO developed by Shea Homes®. Their communities are imagined with real life in mind—and the opportunities and possibilities to make it better. Our goal was to create a unique brand position, Side Step the Status Quo, to guide the community development of Stepping Stone and produce a community vibe that would be immediately noticeable. We began with a wall with a rhythm all its own, a wall that delivered a strong statement about the community’s intention to stand out in a sea of right-angled walls and suburban sameness.
Next, stepping stones were used throughout the community to create a visual narrative to encourage exploration and engagement at every community touchpoint. Finally, every element was branded for consistency, including The Lantern House and Winding Path Park, to tell a rich and unique brand story.