1
Brand Charrette
We listen and learn about your Brand
We create value for our clients by helping them identify and communicate their Brand DNA — the most compelling differentiation from the competition.
We identify our client’s most significant differentiator, their Brand DNA, through a well defined, proprietary branding process.
For over three decades, we have had a singular focus on real estate branding and marketing, resulting in unparalleled industry knowledge and success.
Our goal is to become our clients “most-loved” strategic partner, which helps to explain why many have been working with us for over 20 years.
Our ability to connect with people on an emotional level has defined our brand for over 30 years, making us the most consistent barometer of marketing excellence in the new home industry.
We offer a full suite of integrated services, starting with our proprietary branding process.
Milesbrand will begin by implementing our branding process to create a Brand Development and Differentiation Strategy for your brand. This process employs the following foundational steps for creating value through brand differentiation:
We listen and learn about your Brand
In-depth strategy for differentiating your Brand
We create a “Go-To-Market” plan to launch the new Brand for the company
We’re in the value creation business.
We create value by helping our clients identify and communicate their Brand DNA: the most compelling element of their enterprise, and often the most elusive. Then, we work with everything in our repertoire to bring your brand to life and introduce it to the right audiences—from brand strategy, architecture, and identity to marketing, advertising, and promotion on the analog side, and from platform strategy and website development to SEO, social media, analytics and optimization on the digital side.
Since 1998, we have focused exclusively on branding and marketing in the real estate vertical, where we have helped to sell more than 200,000 homes and have generated over $60 billion in revenue. We work in all areas of real estate. Our brand development expertise extends to industry partners, home builders, master-planned community developers, mixed-use developers, as well as multi-family and apartment communities across the country. Throughout our history, Milesbrand has had the honor of working with many of the leading real estate brands in the world.