April 4, 2019

Vivant National Award

Every year the NAHB National Sales and Marketing Council holds The Nationals Awards to honor the best in new-home sales and marketing. Milesbrand—along with partners Trio Environments, KGA Architects and Joyce Homes—was the 2019 NAHB Nationals Gold Winner for Detached Community of the Year – Vivant.

The objective was to sell the remaining eighty-one homes in a struggling master-planned community, recently purchased out of bankruptcy. After careful consideration, Milesbrand developed a strategic plan focused on creating an entirely new community identity for the remaining eighty-one lots. Since then, Milesbrand has led all branding and marketing efforts for the new Vivant community.

A key element was the builder’s decision to collaborate with an interior design firm to create new home designs unlike anything available in the market. This was accomplished by designing from the inside out—beginning with floorplan circulation, programming, and flexibility of every space. The team also brought in Wellness Within Your Walls to create a beautiful, sustainable, non-toxic interior environment, and became the first Wellness Within Your Walls certified community in Colorado.

The name, logo, and graphic identity Milesbrand created for this community reflect the elegant, refined nature of the architecture. The use of black window frames and white and crème exteriors informed a strong black and white brand color palette.

The results are reflective of the innovative product design that defined the community combined with elegant branding and highly targeted marketing. Within 30 days of the soft launch, six homes were under contract with a deep prospect list of 220.

July 22, 2020

social media personas

Social Media Personas and Target Audiences in 6 Steps

Social media personas and target audiences—what are they and how can they help with your social media initiatives? If you’ve read our previous articles on social media, you’ll by now …

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July 7, 2020

home builder brochure master planned community brochure

Do You Need a Home Builder Brochure?

Earlier this year, there was a lull in the real estate industry for one simple reason: a shortage of houses. In late April and early May, master planned communities picked …

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June 11, 2020

home builder photography and video

How Home Builder Photography and Videography Can Help Boost Sales

In 2018, one in five home buyers made an offer without ever seeing the home in person. Fast forward to 2020, and even more buyers are relying on photographs and video walkthroughs …

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