September 15, 2020

home builder customer experience

Elevating The Home Builder Customer Experience

If you look at the historical data for online mentions of “customer experience”, you’ll find a steep curve climbing up and to the right. For most, this isn’t much of …

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September 9, 2020

marketing home builder

Measuring Marketing As A Home Builder – Which KPIs to Track

To increase your website’s performance and draw in new home buyers, you first need to understand how your marketing as a home builder is working for users right now. In …

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August 18, 2020

model home merchandising

Why Model Home Merchandising and Decor Are Essential for Home Sales

In the middle of a year filled with turmoil, buyers have concerns about the housing market—and yet they’re looking into real estate at ground-breaking rates. The housing market has seen quite …

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July 29, 2020

paid social media

Paid Social Media in Real Estate: 25,000 Website Visitors in 75 Days

Dan Kennedy, one of the world’s most respected marketers, has always said, “The business that can spend the most to acquire a customer—wins.” If you agree there is truth to …

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July 22, 2020

social media personas

Real Estate Personas and Target Audiences in 6 Steps

Real estate personas and target audiences—what are they and how can they help with your marketing initiatives? In this article, we’ll cover why personas can make such a big impact …

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July 7, 2020

home builder brochure master planned community brochure

Do You Need a Home Builder Brochure?

Earlier this year, there was a lull in the real estate industry for one simple reason: a shortage of houses. In late April and early May, master planned communities picked …

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