March 4, 2019

Nationals 2019 Gold Award Winner – Best Print Campaign

Milesbrand was awarded the 2019 Gold Award for Best Print Campaign for our work with William Lyon Homes at this year’s The Nationals, hosted by the National Sales and Marketing Council to honor the best in new-home sales and marketing.

The objective of the campaign was to establish a strong identity and create awareness for a public builder new to the Denver market. To do so, we created a playful branding campaign with a slightly irreverent tone and a fun, friendly personality. The campaign ran in radio, print and inhome marketing displays.

The branding campaign was a big hit with consumers, Realtors, and the William Lyon team. As part of a comprehensive marketing program, it resulted in helping to produce 354 sales through August 2018.

May 13, 2020

social media strategy milesbrand branding and marketing home builders developers

Social Media: Strategy, Messaging, Voice and Tone

If getting your brand on social media is what you’re doing, then social media strategy is how, when, where, and why you’re doing it in the first place. In this …

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April 15, 2020

milesbrand real estate branding with emotion

Emotional Branding: The Case for Connecting with Meaning

The modern era of emotional branding has arrived. And with it, a bigger-than-ever responsibility for business owners to adapt to a new standard. In most markets, consumers now have the …

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March 19, 2020

master planned community

How to Make Your Master Planned Community a Destination

Every day, we have the privilege of partnering with master planned community developers to create beautiful places. Collectively, we set out to make these communities stand as somewhere more than …

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