March 4, 2019
Nationals 2019 Gold Award Winner – Best Print Campaign
Milesbrand was awarded the 2019 Gold Award for Best Print Campaign for our work with William Lyon Homes at this year’s The Nationals, hosted by the National Sales and Marketing Council to honor the best in new-home sales and marketing.
The objective of the campaign was to establish a strong identity and create awareness for a public builder new to the Denver market. To do so, we created a playful branding campaign with a slightly irreverent tone and a fun, friendly personality. The campaign ran in radio, print and inhome marketing displays.
The branding campaign was a big hit with consumers, Realtors, and the William Lyon team. As part of a comprehensive marketing program, it resulted in helping to produce 354 sales through August 2018.
July 22, 2020
Social media personas and target audiences—what are they and how can they help with your social media initiatives? If you’ve read our previous articles on social media, you’ll by now …
July 7, 2020
Earlier this year, there was a lull in the real estate industry for one simple reason: a shortage of houses. In late April and early May, master planned communities picked …
June 11, 2020
In 2018, one in five home buyers made an offer without ever seeing the home in person. Fast forward to 2020, and even more buyers are relying on photographs and video walkthroughs …