BRAND STORM

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FROM THE HEART TO THE BRAING TO THE OUTER EXTREMITIES, IT'S TIME TO GET EVERYTHING MOVING.

The third step in the Branding process is the Brand Storm. Using everything we've learned together, we explore different ways to bring your Brand position to the marketplace. In the Brand Storm we go down countless veins of thought that are all based on the heart and soul of work we've done together to define your Brand. In our Brand Storm we present 30 different ideas on how your Brand may take shape. That's right, 30. The beauty of this process is in the collaborative nature of it. Our whole creative department is involved to get as many diverse perspectives and ideas as possible. There's only one rule: the communication has to deliver on the strategy and Brand Ideal agreed to in the Brand Positioning. From a typical pool of a few hundred ideas, we narrow it down to the 30 most compelling ones. That's where you come in to give us feedback on look and feel, personality and tone. The ultimate choice forms the basis for all future communication.

"A good Brand Storming session is a lot like a nurse who knows how to tap a vein — when you hit the sweet spot, it just flows."