NEWS

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December 17, 2007

Milesbrand Launches Sales Management

Marketing and Sales have always gone hand in hand. One brings the traffic to the sales office; the other closes the deal. So it’s no surprise that one of the biggest frustrations for developers can be when the two functions don’t work in tandem. Neither realizes its full potential in a vacuum.

To respond to that need, Milesbrand is expanding its services to include Milesbrand Sales, led by Tracy Yeadon, formerly the Vice President of Sales and Marketing for C.P. Morgan Homes of Indiana.

Tracy has developed a Proprietary 4-Step Sales Platform that thoroughly evaluates your sales operation, develops strategies for improvement and, most importantly, ensures the implementation and execution of those improvements in a measurable way. Not the least of which is increased conversion ratios. In fact, this Sales Platform has led to conversion rates of between 28% and 38% when implemented fully.

And, because the Sales Platform is developed in collaboration with Milesbrand’s Branding Process, you’ll experience improved synergy between Marketing and Sales, in communication, material and message development, teamwork and, ultimately, execution.

That’s what it’s all about. 

For more information, please call Tracy Yeadon at 317.682.8407.

About Milesbrand

Founded in 1986, Milesbrand helps builders and developers increase profitability through maximizing their brand equity. Ranked as one of the top 10 advertising agencies in Denver, the agency's proprietary four-step branding process and niche knowledge in new urbanism, master-planned development and home building have secured its place as the leading real estate communication firm in the country. With more Gold National NAHB awards for its creative work than any other agency, Milesbrand is led by David Miles, who was recently named among Builder Magazine's 50 most influential people in real estate. The agency offers a full range of services including brand management, strategic planning, creative development and public relations. Milesbrand has clients in 14 states with offices in Denver and Indiana. For more information, visit www.milesbrand.com.